MATTHEW WALKER PACKAGING REDESIGN
After deciding that the existing packaging for Matthew Walker Christmas Pudding did not sufficiently advertise the product inside, I decided to redesign it. The brand offers different flavors of the puddings, and each one is represented by a certain color. I pushed these color schemes even further and added more visual elements to the packaging. The main issue I had with the original was that it did not communicate anything about the product to consumers who were not already familiar with it. I replaced the small photo of the pudding on top with an illustration to help people imagine the product's potential.
