FRENZEY LOOKBOOK
FRENZEY is a fictional streetwear brand conceptualized by Matthew Arciniega, Qirun (Wendy) Zhao, Julia Qian, and myself. As a design team we decided on the brand backstory, name, and assets, and then carried out numerous photoshoots to bring our collective vision to life. As individuals we each designed different fashion lookbooks to promote the brand while all using the same photos, color palette, and brand voice.
