SKYLAR CLEAN BEAUTY AD CAMPAIGN
The goal for Skylar was to create a fully integrated ad campaign which would catch consumers' attention by doing the unexpected while remaining true to the hypoallergenic Skylar brand. As a team, we came up with "Practice Safe Scents" as the Big Idea for the campaign; a phrase which could just as easily be a hashtag as it could be tagline. The following visuals epitomize our belief that safe can still be sexy.
These are branded assets created as part of the Skylar Clean Beauty Campaign I worked on. On the left is a spinning wheel intended to appear digitally on the Skylar website and physically at promotional events. Consumers can spin the wheel to randomly choose a free sample of a Skylar scent and an occasion to wear it. On the right is a set of stickers which turn the main tagline for the campaign "Practice Safe Scents" into a hashtag.
